Our Purpose

Cultura Creative exists to challenge norms, elevate underrepresented talent and foster inclusive, ethical content creation. We aim to set a benchmark for authenticity, representation and environmental responsibility in AI, stock imagery and media.

Environmental

• We minimise our carbon footprint through local production, hybrid work and green studio choices.

• We avoid wasteful practices and commit to a circular economy mindset in procurement.

• We offset our carbon use annually and aim to achieve net-zero status by 2030.

Social

• We invest in local communities, with a focus on underrepresented creatives and grassroots talent.

• We support organisations such as the Afro-Caribbean Sports Club in Sheffield and run initiatives to diversify opportunity.

• We actively promote ethical storytelling and fair representation in visual content.

Governance

• Cultura Creative is governed transparently, with oversight from a diverse leadership team.

• We uphold the highest standards of data protection, intellectual property rights, and AI ethics.

• We maintain clear accountability through regular reporting and ethical review.

DEI (Diversity, Equity, Inclusion)

• Our recruitment, casting, and curation practices prioritise inclusion across race, gender identity, disability, age, religion, and background.

• We maintain inclusive creative databases and workspaces.

• We provide internal training on unconscious bias, inclusive language, and representation ethics.